
(Or search engine optimisation
(SEO) services in Aberdeen)
"I want to know; what good
is a web search engine that returns 324,909,188 'matches' to my
key word? That's like saying, "Good news, we've located the
product you're looking for. It's on Earth!" - Bruce
Cameron
Designing
a web site
is one thing. Getting it noticed (optimised) is a little more difficult
unless you know what you're doing. Forget about meta keywords
for
instance; Google places no emphasis on this hidden code, and Google
is the most widely used search engine. And there is no prerequisite
to register your site because the main search engines will find
it by themselves - if we have done the right things.
It
is disappointing that many companies still charge
for submitting your site to Google. The largest and most important
search engines will actually index you automatically.
What you (or we) need to do is optimise the existing content.
If
a good rating is important, let us help. And, be honest, a good
rating is usually important and it often costs less than
you might think. Obviously, if you can get
a placement within the top 20 or 30 results, your traffic will increase.
We optimise this process of marketing for all of our mid-range
sites. Usually, we achieve good results. If you are looking for
stand-alone search engine optimisation over and above the basic
requirements, call for a quotation.
Try
looking for 'CCTV installation within Aberdeen' - the brief was
to boost ratings for Quantum CCTV North East cctv4all.co.uk.
Again, we think you'll see what we mean. Or 'Forestry Contractors' for the Forestry Contracting Association fcauk.com. Or 'scottish will writing'
for
willpeople.co.uk. Or 'Sardinian Food UK' for vallebona.co.uk.
Search engines are
in the business to give users good relevant results for searches.
The last thing they want to do is produce results that contain
deceptive websites that really do not offer what the user is
looking for. It is in the best interest of the search engines
to look for SPAM techniques that would give unethical websites
an unfair advantage over higher quality websites. If the search
engines classifies your optimization methods to be SPAM, your
site can either be penalised by a removal of placement/listings/rankings,
a decrease in PageRank or removed from the index altogether.
Not only will your site be hurt, but also people who are hooked
up with you. So beware of whom your SEO Company is linking you
up with. |